International Research Journal of Education and Technology

This article is about the digital marketing strategies that worked out in 2020 that were made directly to the customer. Digital marketing strategies are used by businesses and companies to grow their business and to attract new customers and retain more clients towards the company. There are various different marketing strategies that are used by the companies but only a few of them which includes the Personalization, User generated content, Influencer marketing, Social media advertising and content marketing are some of the best direct customer digital marketing strategies that worked out in the year 2020. In the following article these digital marketing strategies have been explained and the examples of these strategies that how the different companies used them are also explained.