International Research Journal of Education and Technology

This study examines the compares the effectiveness of print and digital advertising in reaching target audiences and driving business results. With the rise of digital media, advertisers are increasingly shifting their budgets online, but print advertising remains a vital component of many marketing strategies. This research examines the strengths and weaknesses of both print and digital advertising, including their ability to engage audiences, build brand awareness, and drive conversions. A mixed-methods approach is used, combining quantitative metrics with qualitative insights from consumer surveys and focus groups. The findings provide valuable insights for advertisers, marketers, and media planners seeking to optimize their advertising strategies. The study reveals that while digital advertising offers greater flexibility and measurability, print advertising provides unique opportunities for tactile engagement and brand building. Ultimately, the most effective approach depends on the specific goals, target audience, and marketing objectives of the advertiser. The study's results have implications for the future of advertising and the allocation of marketing budgets. By understanding the relative strengths of print and digital advertising, businesses can create more effective and integrated marketing campaigns. This research contributes to the ongoing debate about the role of print and digital advertising in the modern marketing mix.