International Research Journal of Education and Technology

Digital marketing strategies can help a company grow by promoting its products and services in front of customers through social media and other digital marketing strategies. Digital marketing strategies are critical to an organization's progress or success. However, due to unforeseen circumstances, these digital marketing strategies may fail at times. In-person events, cold outreach, traditional advertising, focusing on product features while ignoring customer experiences are examples of failed digital marketing strategies in the year 2020. These strategies failed for a variety of reasons. These strategies are explained in the following article, as well as the reasons for their failure.