International Research Journal of Education and Technology

Day-by-day, popularity and usage of social media is increasing and this forcing marketers to think about this. Along with traditional functional areas of marketing, marketers must use social media for building brand of product or organisation. Social media platforms are based mainly on the internet or mobile-based applications and tools to share information among community or society. Impact of social media on brand development and digital marketing can be judged by studying the comparison of marketing before social media and after the use of social media. Technology is also changing rapidly and accordingly new concepts are evolving in social media. This technology shift is also affecting the way of digital marketing and brand development.

Keywords:

Digital Marketing, Social Media Marketing, Evolution of social media, Social Media Technology, Web Technology, Impact of Social Media, Brand Development, Techniques used for Social Media