International Research Journal of Education and Technology

The Sukaregang leather industry center in Garut Regency has much potential for Micro, Small, and Medium Enterprise (MSMEs) that can be maximally developed to contribute to the economic progress in Garut Regency . There are various kinds of leather products produced in Sukaregang, such as jackets, bags, shoes, and sandals. The leather jackets have been popular and penetrated international markets such as Singapore, Malaysia, Taiwan, Japan, and other countries. The increase or decrease in sales of a product is caused by several factors, including competitors and consumers. The requirement that must be fulfilled by a company to achieve success in the competition is achieving its goal to get and retain consumers. It is required to conduct a research which aims to describe the consumers’ perceptions of product design, quality, price, brand, and promotion of Sukaregang leather bags. In a manufacturing system, planning the position of the production process facilities and designing the site layout are strategic issues to maximize productivity, minimize overall production time and maximize work-in-process (WIP) turnover (Djassemi, 2007; Singh and Sharma, 2006). The design of this leather bag is made to be ethnic, vintage, and elegant, with combining the two materials that both have an ethnic and vintage impression, namely crazy horse leather and Gringsing weaving. A bag that is designed to be suitable for party, formal, or non-formal events. This leather bag is designed as an effort to explore the uniqueness of Gringsing woven fabric through a bag design that is fashionable and worldly as well as maintain Indonesian culture. In addition, the combination of these two materials becomes a new design innovation that can be used as a reference for craftsmen or industrial bags. Design is one of the supports in creating works, especially craft works of art. In the 21st century, "design" implies an artist's creation to meet certain needs and in certain ways (Gropius, 1919). Meanwhile, the design with the craft element will consider the aspects of function, innovation or improvement, aesthetic value, ergonomics or comfort, economy, market, and other considerations from the surrounding environment. Although craft and design have different meanings and concepts, craft and design are closely related. In accordance with the title and concept made above, the design or craft design is taken from leather material which is made into a bag product .