International Research Journal of Education and Technology

Customer retention is the collection of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer. Customer retention strategies enable you to both provide and extract more value from your existing customer base. You want to ensure the customers you worked so hard to acquire stay with you, have a great customer experience, and continue to get value from your products. In short, acquisition creates a foundation of customers while your retention strategy is how you build customer relationships and maximize revenue for each one. But how much time and resources should you devote to your retention program? The answer to that depends on your store.

Customer retention refers to the activities and actions companies and organizations take to reduce the number of customer defections. The goal of customer retention programs is to help companies retain as many customers as possible, often through customer loyalty and brand loyalty initiatives. It is important to remember that customer retention begins with the first contact a customer has with a company and continues throughout the entire lifetime of the relationship. The purpose of this study is to know the level of customer retention on sales in Maharathi shopping centre. The present study finds that factors that motivated to buy the retail sector at Maharathi shopping centre. The present study finds that to know the factors that influence the customer, to buy the retail sector and to know the level of price and service network. The present study finds that rate the product and did they meet your needs and expectation regarding quality and expectation.

Keywords: Customer Retention, Maharathi Shopping, Product, Services and Purchase