International Research Journal of Education and Technology

This study focuses on analyzing consumer behaviour, satisfaction levels, and brand preferences related to electric scooters, with a particular emphasis on Ola Electric. Ola Electric, a subsidiary of ANI Technologies, has emerged as a significant player in India’s EV sector, leading the electric scooter market with innovative manufacturing strategies and a commitment to sustainability. The research aims to identify the key factors influencing consumer purchases, compare satisfaction across major EV brands, and examine the role of social and economic characteristics in brand selection. The study is conducted in Coimbatore with a sample size of 100 respondents, using primary data collected through questionnaires. Tools like percentage analysis, chi-square tests, ranking methods, and Likert scale analysis are used to derive insights. The research also highlights the challenges faced by electric scooters, including battery maintenance, limited performance, and charging infrastructure issues. The study aims to offer valuable insights for improving EV adoption and enhancing customer satisfaction in the Indian market.