International Research Journal of Education and Technology

      This study focuses on customer reviews of sedan cars in Coimbatore city, aiming to understand consumer preferences, satisfaction levels, and key decision-making factors. Feedback was gathered from a diverse group of sedan owners and potential buyers, highlighting aspects such as performance, comfort, fuel efficiency, design, and after-sales service. Most customers in Coimbatore prioritize mileage and affordability, with brands like Maruti Suzuki, Honda, and Hyundai being particularly popular. Additionally, the availability of service centers and resale value emerged as important considerations. Overall, the findings provide valuable insights into the local market trends and consumer expectations regarding sedan cars in Coimbatore.