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| A STUDY ON EQUITY INVESTORS PERCEPTION TOWARDS SERVICES RENDERED BY STOCK BROKING |
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Author Name Dr.S. Kamalasaravanan and Jisna.T.J Abstract The aim of the study to know the investors perception towards services rendered on stock broking companies. The research paper focused on understanding the satisfaction and the level of influence and awareness of investors about the stock broking companies. The study was carried out by primary data with a sample size of 143 respondents which were chosen by simple random sample method and the statistical tool used for this data collection are simple frequency analysis, Chi-Square test, One-way ANOVA. The finding of the study revealed that the equity investors are satisfied and influenced by the services provided by the stock broking companies. Published On : 2022-07-08 Article Download : 
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