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A STUDY ON FACTORS INFLUENCING CUSTOMER SATISFICATION WITH SPECIAL REFERENCE TO MODERN PIPES AND INDUSTRIES
Author Name

Mr.T.K. Ashvin and Siva Sankar S

Abstract

This study aims to identify and analyze the multifaceted factors influencing customer satisfaction within Modern Pipes and Industries. By employing a comprehensive approach, this research examines several critical elements impacting customers' contentment with the company's products and services. Factors such as product quality, customer service efficiency, pricing strategies, brand reputation, delivery logistics, customization options, after-sales support, and effective communication channels are investigated. Through a combination of quantitative and qualitative methods, including surveys, and market analysis, this study delves into the perceptions, preferences, and experiences of Modern Pipes and Industries' clientele. The data collected will be analyzed to discern correlations, patterns, and key drivers affecting customer satisfaction levels. The outcomes of this research endeavor will provide Modern Pipes and Industries with valuable insights to enhance their strategies, processes, and offerings, ultimately aiming to optimize customer satisfaction and foster long-term relationships with their customer base.

KEYWORDS: Product Quality, customer service, customization



Published On :
2024-05-06

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