International Research Journal of Education and Technology

Indian Poultry Industry is one of the fastest growing segments of the agricultural sector today in India. As the production of agricultural crops has been rising at a rate of 1.5 to 2% per annum while the production of eggs and broilers has been rising at a rate of 8% to 10% per annum. Today India is ninth largest producer of broilers in the world. With the rise of middle class and increased urbanisation, a major population prefer to go for non-vegetarian. Today about 3 million farmers and 15 million agrarian farmers are employed in the poultry industry that are usually growing poultry ingredients for feed and contribute about Rs 26,000 crore to the national income.

The research aims to study the current chicken consumption pattern and to study the market potential for Processed Chicken Meat in Tier 2,3 and 4 cities of South India.

Primary data was collected through questionnaire from restaurant owners and chicken shop owners of Tier 2,3 and 4 cities in Tamilnadu. Secondary data was collected from official websites, Swiggy, Zomato and Google Maps. The data was analysed using percentage analysis. Utmost care has been take care from the beginning of the preparation of the questionnaire till the analysis, finding and suggestions.