International Research Journal of Education and Technology

The present study analysed the problems faced by the coconut product manufacturers and marketers. This study is based on secondary and primary data.The sampling plan is based on simple random sampling followed by random technique, the researcher has selected randomly 300 samples in entire Coimbatore district. The study were employedstatistical tools were employed to analyze and interpret the data. Simple frequency, Factor Analysis, Cluster, Discriminant Analysis, Anova and Chi-square test.   Over the years the Marketers have faced different environments which made them survived in high latitudes, drought, soil, resistance and so on, of all these problems, the coconut industry has grown significantly by producing, marketing with the available infrastructure facilities. The farmers have to diverse their farming practices. This will give the additional revenue and ways for sustaining profit. The researchers, scientists, farmers have to be in a forum to exchange ideas and transmit the ideas in to action for enhancing sustainability.Coconut marketing will bring addition revenue, if the market segmentations are properly made by concentrating the expectation of different customers groups. As the products of coconuts are lined up, different marketing strategies have to be adopted for better sales. The aspects of branding, customised marketing and reorienting towards value addition will fetch better results.

Keywords: Coconut Product, Marketers, producer