International Research Journal of Education and Technology

The project aims to study the concept “A STUDY ON MARKETING STRATEGES AT KAMCO.LTD WITH FIND OUT EFFECTIVNESS ON MARKETING” This study delves into the marketing strategies employed by KAMCO Ltd., aiming to evaluate their effectiveness and consequent impact on the company's market positioning. Through a comprehensive review of the company's marketing initiatives, including digital campaigns, traditional advertising, and customer engagement programs, the research examines the correlation between these strategies and key performance indicators such as sales growth, brand awareness, and customer satisfaction. Utilizing a combination of quantitative data analysis and qualitative assessments, the study seeks to identify successful marketing approaches while pinpointing areas for improvement. The findings are expected to provide valuable insights for KAMCO Ltd. and contribute to the broader understanding of effective marketing strategies in the contemporary business landscape.

KEYWORDS: Brand, Product, Competitor