A STUDY ON PERCEPTION OF YOUTH TOWARDS MOBILE BANKING

Author: Milan Francis ,Kristu Jayanti College, Autonomous, K Narayanpura, Kothanur P.O Bangalore-560077

Published On: 2022-04-23

In this modern era, mobile banking has become one of the most essential services offered by banks. It helps in enhancing the customer satisfaction by offering uninterrupted services. Mobile banking has made the lives of the youth more convenient in making use of banking services. In the recent years, the use of internet banking has made a great impact on the banking services provided to customers. Major restrictions in this model were the access of computer and internet. Therefore, mobile banking has been introduced as a model of electronic banking to the customers where only a mobile phone is required. One of the main reasons for their superiority is the growth of mobile users in the economy. The services are available all the time. It mostly communicates with its clients through information technology. It also provides assistance to consumers who live in unbanked areas. It has mostly aided users in transacting via their cell phone, which is less expensive than traditional bank access. This article aids in determining the youth's attitudes on banking sector developments and the adoption of cutting-edge technology. A sample size of 150 people was chosen, and google forms were sent to collect primary data and draw conclusions, ideas, and recommendations.

Key words: Customer Experience, Growth of mobile users, Latest Technology adoption, Mobile Banking, Youth perception.