International Research Journal of Education and Technology

The World keeps constantly changing and upgrading, In order to sustain the developments in this world, each and every organisation must make sure that they are upgrading and updating themselves with the current technological changes in this world. Adding on to the above statement we could also see that the social media platform is creating an even more stronger competition and creates a very louder and wider debate for each and every topic. We can also seethat there has huge rise in the number of organisational sector that has been largely benefited by the social media platform, especially during the pre-pandemic and post-pandemic situation.When we look deeper into the most benefited areas in the organisation by the help of social media’s potential, Talent Acquisition will be on the top of the list. Social media recruitment has helped us accelerate the whole recruitment process from creating a job description, sourcing candidates, reviewing CV, creating an offer till onboarding an employee. Further, this study explores the usage of social media in the field of recruitment and the generalisation differences in adoption the culture.