International Research Journal of Education and Technology

Green Advertising or Green marketing is one of the hottest topics today. This paper observes the influence of green advertising on consumers. Advertising has three functions, to inform, recap and persuade, the aim of green advertising is to create awareness and tentative strong attitudes towards brands and companies. The development of green challenge has brought about fluctuations in consumers buying behaviour making it highly debatable topic from the point of view of researchers. Objective of the study is to analyse the green advertising as a promoting factor for marketing and aims to create environment sustainability. For this purpose a sample of 60 customers are studied. The findings of the paper reveal that the green advertisement is aiding customers in safe guarding their health.

Key words: Green advertisement, awareness, attitude.