International Research Journal of Education and Technology

This survey explores the experiences, challenges, and aspirations of women entrepreneurs operating in urban areas, with a focus on understanding their motivations, business environments, and support systems. The growing presence of women in the entrepreneurial ecosystem reflects significant socio-economic change, yet urban women continue to face unique barriers such as limited access to finance, lack of mentorship, work-life balance issues, and societal expectations. Through a combination of questionnaires and interviews with women across various sectors—including retail, technology, services, and small-scale manufacturing—this study identifies key factors that influence entrepreneurial success and sustainability. The findings reveal a high degree of resilience and innovation among urban women entrepreneurs, alongside a strong desire for networking opportunities, government support, and skill development initiatives. Despite advancements, the data also highlights persistent gender biases and infrastructural hurdles that hinder growth and scalability. This abstract underscores the importance of creating inclusive urban business ecosystems and recommends policy interventions, mentorship programs, and financial literacy drives tailored to women’s needs. By amplifying their voices and addressing their concerns, the survey aims to contribute to a more equitable and dynamic urban entrepreneurial landscape.