A Survey on Investment Preference of Privately Employed People

The study entitled “A survey of the preferences of the salaried class towards various investment options available “ was conducted in Chennai city. This check was principally collected to know about the investment preferences of the people who belong to the salaried class. There are various and different kinds of investment options available like Mutual funds, Bonds, Real Estate, Gold, etc. Each and every persons mindset on how important to invest and grounded on what the investment should be made differs according to the income position, the quantum or chance of income he she'd like to allocate for investment. The basic and common idea behind this survey is to find what is the most preferred mode of investment which depends on different criteria’s like the purpose of saving/ investment made, investment objective, frequency of the investment made. The results have been derived out by the way of analysis and interpretation of the collected data, using various statistical tools.

Keywords : Investment, Savings, Return, Mutual funds , Bank deposits.