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A study on consumer perception towards organic sanitary pads
Author Name

Kiruthika N and Ashwin T.K

Abstract

This study explores consumer comprehensions towards organic aseptic pads, fastening on crucial factors similar as mindfulness, health benefits, environmental impact, and pricing. The rising demand for sustainable products has encouraged the relinquishment of organic aseptic pads as a volition to conventional options that contain synthetic accoutrements and chemicals. The exploration employs a descriptive approach, using checks and questionnaires to gather data from 121 actors across different demographic backgrounds. Results indicate a high position of mindfulness (58.2) and relinquishment (95.9) of organic aseptic pads. still, pricing remains a challenge, with 56.6 perceiving these products as precious. The study also reveals that promotional conditioning relatively impacts copping opinions, and quality enterprises affect consumer prospects regarding comfort and leak forestallment. The findings punctuate the need for competitive pricing strategies, bettered mindfulness juggernauts, and enhanced product availability to encourage wider relinquishment of organic aseptic pads.

 

Keywords: Organic sanitary pads, Consumer perception, Health benefits, Environmental sustainability, Marketing strategies, Pricing perception, Eco-friendly products.



Published On :
2025-03-26

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