International Research Journal of Education and Technology

The  project  aims  to   study  the  concept “ Online trading platform”  and  the  role  it plays in enhancing the use of online trading in MSEFSL in the share market. It also aims at   understanding   the   Retail    Investors Investment pattern and the impact of online platform.      The     project      studies     the importance  of MSEFSL  services  towards retail   investor  and  how  it  affects  their decisions. The MSEFSL service consists of three  main   components   namely   quality time,    satisfaction   of   the    service    and importance     of    online     trading.     The conclusion  drawn  from the project  is that There  is no  significant  difference  in  age, gender, monthly income, education, marital status with MSEFSL customer experience. The   data   was   analysed   using    Simple percentage          analysis,          Chi-square, Regression      and      ANOVA.       It      is recommended to make a new retail investor are known about MSFSFL services to the clients and also know about the customer

expectations about the MSEFSL  services.

And also known about the how daily traders and   long-term   investors   investing   their

amount in the share market.

KEYWORDS:

Security  market,  retail  investors, digital  security   market,   madras   stock exchange.