International Research Journal of Education and Technology

This project explores the effectiveness of photography and cartoons as communication tools, focusing on their emotional, educational, and persuasive impacts. Photography offers realism and emotional depth, while cartoons simplify complex ideas with humor and creativity. The study examines how these mediums are used across various contexts such as social media, advertising, and education, emphasizing their role in shaping public opinion and engaging diverse audiences.

Data was collected through surveys, interviews, and case studies, analysing responses from marketing professionals, advertisers, and general consumers. Quantitative and qualitative methods were employed to identify trends and insights. Findings reveal that photography is particularly effective in evoking emotions and documenting real-life events, while cartoons excel in humor and abstract storytelling.