International Research Journal of Education and Technology

The insurance sector in India is one of the top industries expanding. With a growth rate of over Thirty percentage annually, India is the fifth-largest life insurance market in the world. This research paper investigates the factors that contribute to the purchase of life insurance policies in the State of Kerala. The target were consumers across Kerala. The sample size has around 410 respondents. The survey used structured questionnaire to collect data from the respondents which included LIKERT scale questions also. Microsoft Excel was used to generate the statistical analysis and representation of the data. The results from the research were able to identify the demographic and purchase intentions of the consumers of insurance policies in Kerala.