International Research Journal of Education and Technology

This study explores customer issues in the Business-to-Business (B2B) model, focusing on the Indian context, using statistical techniques, including Principal Component Analysis (PCA), Correlation Analysis, and Regression Analysis using SPSS software. Key issues identified include quality concerns, trust deficits, pricing inconsistencies, product-related challenges, communication gaps, and competition. Findings reveal that quality, trust, and product issues significantly impact performance, while pricing and competition have a lesser but notable influence. The interconnected nature of these challenges underscores the need for an integrated resolution approach. The study's limitations include a narrow scope of issues; focus on specific supply chain links, and limited investigation techniques, with future research suggested expanding on these dimensions for a broader perspective.

Keywords: B2B customer issues, SPSS software, Principal Component Analysis (PCA), correlation, regression, Quality and trust challenges.