International Research Journal of Education and Technology

A digital marketing strategy is a collection of tactics and techniques used by businesses to promote their products or services via digital channels such as social media, email, search engines, and mobile apps. Some of the digital marketing strategies that worked out in the year 2020 have been explained in this articles which includes content marketing, Account based marketing, Social media marketing, video marketing and email marketing etc. Digital marketing strategies that are tailored to our specific business goals, target audience, and industry are the most effective. We can continuously optimise our tactics and drive more business success by developing a comprehensive digital marketing strategy and measuring the results.