International Research Journal of Education and Technology

The current research tries to examine the buying behavior trends of consumers at Lulu Hypermarket in Coimbatore City. The research is specifically concerned with determining influential factors behind consumer choice and preference while making purchases at the hypermarket. The research mostly explores the socio-economic profile of the respondents, which is the prime factor determining their buying behavior. Through the consumer's buying behavior and choices, the study aims to determine the purchase frequency, the type of products usually purchased, and the purchasing power of consumers. Further, the study investigates the customers' purchase period of the customers and attempts to deduce whether they shop how frequently and why they shop so frequently at Lulu Hypermarket. A major portion of the study also includes determining problems and issues encountered by consumers during shopping, including service quality, product availability, price, and store environment. The study concludes by providing meaningful recommendations for enhancing customer satisfaction and the shopping experience at Lulu Hypermarket. In general, the results are designed to assist Lulu Hypermarket in gaining better insight into its customers and initiating strategic changes according to consumer preferences and requirements. This study will be a helpful resource for market analysts, retailers, and business strategists involved in retail consumer behavior in city markets.

Keywords: Lulu Hypermarket, consumer's buying behavior, Purchasing Capacity, Purchase Interval,Customer Satisfaction.