International Research Journal of Education and Technology

Pohewala.com is a well-known e-commerce site that has achieved notable success and recognition in the cutthroat internet business. This case study explores the development and methods used by Pohewala.com to become a successful online retailer. This research attempts to offer important insights into the elements influencing the company's ongoing growth and market leadership by analyzing its history, business strategy, marketing approaches, and customer interaction techniques.

The case study opens with a description of the e-commerce environment, noting the potential and difficulties faced by companies operating in this market. The development of Pohewala.com is then followed, offering insight on the founders' original business plans and ambition. The report also analyses the platform's distinctive selling points, namely a wide range of products a wide selection, an easy-to-use interface, and effective supply chain management.

This case study also examines Pohewala.com's marketing tactics, which include social media interaction, digital marketing, and consumer loyalty programmes. It assesses how these activities affect client acquisition, retention, and brand awareness. The study also examines how data analytics and artificial intelligence might be used to improve customer experience and streamline operations.

Keywords:   Entrepreneur, start up, turnover, food business