International Research Journal of Education and Technology

In today’s lifestyle, e-commerce have become a trending platform as everything turned online now-a-days. Mostly purchases are taking place online in every type of business areas. Customers are majorly showing interest to buy any product or service on different sites. There are different platforms for users to browse e-commerce website. But, designing an e-commerce site or application is not a simple target. Many guidelines need to be provided to a developer for designing a user friendly interface. This study presents development of e-commerce user interface with responsive web design method. The main goal of this paper is to discuss various conventional methods in practice now-a-days discussing about its drawbacks. The guidelines for development of user friendly e-commerce interface are also discussed in this paper. Due to this reason, Responsive Web Design method is employed that has the ability of self redesigning basing on the resolution and size of the screen i.e., from large size screens to mobile phones that supports and enhances the user experience to access different web pages. The result analysis shows the new version of responsive web page and presents the screen shorts of a prototype e-commerce website with this new version responsive web page by applying guidelines for good user interface development.

KEYWORDS: e-commerce website, user interfaces, Responsive Web Design, Java Server Page, JavaBeans model.