International Research Journal of Education and Technology

The preparation phase of the design and development process for the Autumn/Winter '24 menswear collection involves a meticulous exploration of trends, brand identity, and digital methodologies. This abstract delineates the detailed approach undertaken in project preparation, focusing on digital tech pack creation using Adobe Illustrator, trend analysis, and brand research.Utilizing Adobe Illustrator, the project preparation commences with the creation of digital tech packs, serving as comprehensive blueprints for garment construction. These tech packs encompass detailed specifications including fabric swatches, measurements, stitching details, and trim placements, ensuring precision and consistency in manufacturing processes.Simultaneously, trend analysis emerges as a pivotal aspect, guiding design decisions and ensuring alignment with contemporary fashion movements. Through extensive research of runway shows, fashion forecasts, and consumer insights, key trends such as sustainability, streetwear influences, and innovative fabrications are identified and integrated into the collection's design ethos.Moreover, brand research plays a crucial role in defining the collection's identity and market positioning. Delving into brand heritage, values, and target audience preferences, in-depth analysis informs design choices that resonate with the brand's aesthetic while appealing to the discerning tastes of the modern consumer.By leveraging digital methodologies and tools like Adobe Illustrator, trend analysis platforms, and brand research databases, the project preparation phase sets a solid foundation for the subsequent stages of design and development. Through meticulous attention to detail and a nuanced understanding of fashion trends and brand identity, the Autumn/Winter '24 menswear collection emerges poised to captivate the fashion landscape with its blend of creativity, functionality, and market relevance.

Key Words: menswear collection, outer wear, Adobe Illustration, Graphics, prints