International Research Journal of Education and Technology

In todays competitive market, understanding and enhancing customer satisfaction are critical for sustaining business success. This study aims to investigate customer satisfaction with Titan watches in the Coimbatore region of India. Titan watches, a leading brand in the Indian watch industry, offers a diverse range of timepieces catering to various consumer segments. Coimbatore, known for its discerning consumers and vibrant market, serves as the geographical focus of this research. The research employs exploratory research to gather comprehensive insights into consumer perceptions and preferences regarding Titan watches. The quantitative phase involves a structured survey administered to a sample of Titan watch consumers in Coimbatore, focusing on aspects such as product quality, design, pricing, brand image, after-sales service, and overall satisfaction. The qualitative phase comprises in-depth interviews with select participants to delve deeper into their attitudes, motivations, and experiences with Titan watches.

Key findings from the study shed light on several dimensions of customer satisfaction with Titan watches in Coimbatore. Analysis of survey data reveals the factors most influencing customer satisfaction, with product quality and design emerging as primary drivers. Furthermore, the study uncovers insights into consumer preferences regarding specific watch models, features, and price points. Qualitative interviews provide nuanced understanding, highlighting the role of brand perception, peer influence, and emotional attachment in shaping customer satisfaction and loyalty.

The implications of the study extend to both academia and industry. Academically, the research contributes to the growing body of literature on customer satisfaction, offering insights into consumer behavior and preferences in the Indian watch market context. Practically, the findings provide valuable guidance to Titan Company Limited and other watch manufacturers in understanding customer needs, improving product offerings, and enhancing overall customer satisfaction levels.

In conclusion, this study offers a comprehensive analysis of customer satisfaction with Titan watches in Coimbatore, presenting valuable insights for businesses seeking to thrive in the competitive watch industry. By addressing the evolving needs and preferences of consumers, companies can foster stronger customer relationships and achieve sustainable growth in the marketplace.