International Research Journal of Education and Technology

Motivation is the set of forces that make employees willing to behavein an organization. It is a crucial function of management or human resourcemanagement. The study’s objectives are to determine employees’ motivating factorsas well as to identify employees’ general attitudes towards existing motivationalfactors. The qualitative research method was used. Primary data were collectedadopting focus group discussion, observation, and interviews. Administrative andunranked employees of Anu food industry, Madurai were selectedfor study by applying the case study method. Thematic analysis of data wasapplied. The most important motivating factor for both temporary administrativeand unranked employees (helpers in office) was job security followed by pay andovertime remuneration. Administrative employees, to great extent, need intrinsicreward particularly recognition, responsibility, promotion, and fairness whereasunranked permanent employees also, to some extent, were influenced by intrinsicfactors such as recognition, equality, fairness. A different motivating factor mayapply to different levels of employees in terms of their needs and desires. Thegeneral attitude of the research participants regarding motivation seems to be poor.So, both extrinsic and extrinsic factors should be improved.

Keywords: extrinsic - intrinsic - motivating factors - rewards.