International Research Journal of Education and Technology

This article would analyse various digital marketing strategies that have been used by companies to attract new customers and retain the existing customers towards it. These digital marketing strategies are easy to conduct and are cost effective. They can be conducted by using little workforce and less investment is required to conduct such promotion of the company. However, the outcome of these digital marketing strategies is extremely unexpected. They can be very helpful for the company as they expand the business in different parts of the world. However, sometimes, it can be difficult to carry on with such strategies of digital marketing which results in the failure of such strategies.