International Research Journal of Education and Technology

This study explores the factors influencing the adoption of fintech services among management students. With the increasing reliance on fintech to meet financial needs, there is a noticeable disparity in adoption rates across different regions. The research aims to identify key variables affecting students' intentions to use fintech services and the interplay between these variables. Data was collected through an online survey employing a quantitative research approach and convenience sampling. The findings reveal that "trust and security" and "value proposition and engagement" positively influence students' willingness to adopt fintech services. These insights are valuable for fintech companies, policymakers, and researchers focused on promoting fintech adoption.

Keywords: Fintech, Financial service, adoption