International Research Journal of Education and Technology

This study explores the influence of consumer satisfaction on the performance of Amazon in Coimbatore city. Consumer satisfaction is a crucial factor that contributes to customer retention, loyalty, and longterm business success. The objective of this research is to evaluate how various elements—such as product quality, delivery speed, return policy, pricing, and customer service—affect satisfaction levels among Amazon users. Data was collected from 100 respondents through a structured questionnaire to assess these key factors and their impact.