International Research Journal of Education and Technology

The use of internet has become an important commercial platform which is globally accepted and recognized by many universities as well as management institutes carrying online marketing channels with the traditional aids as well. Social media, defined as a platform for participants to create, share or exchange information and connect with others on a global scale, is emerging as a key marketing component of the college admissions process. The emergence of social media allows institutes the ability to communicate in a voice that is familiar to the millennial generation. Currently the enrolments (admissions) in management institutes are very low and competition is fierce. The outcome of social media marketing helps to answer the question of how management institutions can best leverage this technology to influence college choice. There is an increase in the interest of management institutes for use of social media as an integral part of marketing channel but slightly unaware in the higher educational or management institutes. This article shows how such platforms can be used to increase the flow of students via social media platforms in Maharashtra.

Keywords: Social Media, Facebook, Digital Marketing, Instagram Marketing of Management institutes