International Research Journal of Education and Technology

Digital advertising is a topic that encompasses both information creation and advertising administration. Digital advertising is heavily reliant on generating systems and technology to reach and connect with customers online. Search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media advertising, for example, all need a solid understanding of the technical aspects of digital systems and equipment. Digital advertising, on the other hand, comprises strategic planning, market research, target market segmentation, branding, and client relationship management. These are all information centre regions in advertising management. As a result, digital advertising might be seen as a hybrid challenge that necessitates both advertising and IT abilities. To be successful in digital advertising, you must have a thorough understanding of all advertising standards and generating systems, as well as the ability to examine data, develop attractive content, and successfully influence client relationships.