International Research Journal of Education and Technology

The research study encapsulates recent research on the transformative impact of artificial intelligence in the automotive industry. AI technologies, including machine learning, data analytics, and the Internet of Things, are driving significant advancements across manufacturing and operational processes. These innovations enable predictive maintenance, autonomous driving capabilities, and enhanced production efficiency through smart sensors and embedded AI systems. While automakers and suppliers confront challenges such as the need for skilled personnel and ethical considerations around data privacy and algorithmic bias, AI also presents opportunities to improve safety, reduce costs, and elevate product quality. Case studies illustrate successful AI implementations in supply chain management, quality control, and customer experience enhancement. Looking ahead, AI promises further innovation in autonomous vehicles, personalized services, and sustainability initiatives, positioning it as a critical driver of future automotive industry evolution.