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| MYNTRAS GO MYNTRA LA LA CAMPAIGN A REVIEW |
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Author Name Pinaki Mandal (Research Scholar – Marketing Management, Mewar University, Chittorgarh, RJ) Abstract Myntra, an Indian online fashion retailer, launched a digital marketing campaign in 2019 called "Go Myntra-la-la". The campaign was aimed at promoting Myntra's End of Reason Sale (EORS) and involved a series of catchy ads featuring popular Bollywood actors. Myntra used a mix of social media, digital video ads, and influencer marketing to reach its target audience. Keywords:Myntra, Go myntra-la-la, Marketing campaign, social media Published On : 2019-12-31 Article Download : 
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