International Research Journal of Education and Technology

The digital age has revolutionized commerce and consumer interactions, creating new opportunities while simultaneously presenting unprecedented challenges to consumer protection. This paper examines the evolving landscape of consumer rights in the digital marketplace, focusing on key challenges such as data privacy, cybersecurity threats, misleading online advertising, and the complexities of cross-border transactions. It analyzes existing regulatory frameworks and explores potential strategies for strengthening consumer protection in the face of rapid technological advancements. The paper argues for a multifaceted approach involving international cooperation, robust regulatory frameworks, increased consumer awareness, and industry self-regulation to effectively safeguard consumer rights in the digital realm.

Keywords: Consumer rights, digital marketplace, data privacy, cybersecurity, online advertising, regulation