International Research Journal of Education and Technology

Integrated advertising communications (IMC) includes coordinating numerous types of promotional factors, which include social media, public family members and direct advertising, to communicate the price of a business enterprise to their clients. Traditional advertising and marketing become mass advertised at the TV, Radio, and in print commercials. Companies shifted far away from traditional merchandising and advertising to evolve to the news ways clients have been locating statistics, to apply extra centered verbal exchange gear. This examine makes a speciality of locating the repute of the usage of the marketing communique equipment or approach and function Integrated advertising and marketing communique. The observe is carried out in 3 parts. First, the literature overview through which various gear of incorporated advertising conversation. This study being carried in Tamilnadu, by using the views and marketing practices in Textile Industry of CG are diagnosed via exploratory research having the Sales Executive of textile industry of Tripur as sample. For predominant take a look at i.e. Understanding the fame of the usage of IMC tools and conventional marketing communique gear, again the samples of sales Govt were taken and their opinion of six questions had been sought in percent. The questions were associated with verbal exchange tools working on advertisement, newspapers, T.V commercial, Display banners, Personal Selling, Web banners and Floating Advertisement, Popusaand social media. The response highlighted that the integrated advertising verbal exchange aren't getting used efficaciously and efficaciously, suggesting that this mistaken utilization can be the cause for pricey or much less effective advertising communique tools amongst sales govt of diverse textile companies from Tripur in Tamilnadu.

Keywords: Integrated Marketing Communication, Traditional Marketing tools, Online Marketing.