International Research Journal of Education and Technology

Zara, the world's fashion giant owned by the Inditex Group, has revolutionized fast fashion with its capability to respond to trends and customer tastes at a rapid pace. With 2,000+ stores in 90+ countries, the company has established a reputation for its responsive supply chain and willingness to stay one step ahead of the competition But, as with any industry giant, Zara has its own challenges striking the right balance between speed and sustainability, and driving customer experiences in a more digital age. This research examines how Zara adopts the Design Thinking process to improve its operations, product development, and customer engagement while overcoming these challenges. Using a qualitative method, the study uses the Double Diamond Model and IDEO's Human-Centered Design methodology to examine Zara's strategies. Case studies, industry reports, and competitive benchmarks are used to derive insights into how design thinking drives Zara's decision-making and innovation.The report points out that Zara achieves success by incorporating design thinking to become more agile, learn about customers in greater depth, and hasten digital transformation. Still, possibilities exist especially in fostering innovation through sustainability and using AI for hyper-personalized customer experiences. In the future, research could delve into how technology developments and changing consumer aspirations will keep evolving Zara's design-thinking-led strategies.

Key words: Fast Fashion, Zara, Inditex Group, Design Thinking, Double Diamond Model, Human-Centered Design, Supply Chain