International Research Journal of Education and Technology

Social media in the twenty-first century assists in linking users to social networking sites. Social media is used to connect with other individuals or groups and develops into a crucial instrument for communication. People use social media to communicate their opinions, experiences, and any other type of information with their contacts or acquaintances. The knowledge gained through social media may affect how consumers make decisions. In contrast to traditional advertising channels, social media marketing allows users to engage with and reach a far larger audience by using online social networks to promote their websites, products, or services. Social media aids in the creation of strong communities and efficient marketing and initiative buying. The purpose of the article is to investigate the influence of social media marketing, including Facebook, Twitter, LinkedIn, YouTube, Instagram, etc., on customer decisions.

Keywords: Social Media Marketing, Blog, Twitter, Facebook, Social Advert