International Research Journal of Education and Technology

To better understand how Indian consumers choose their cellular mobile communications service providers, a research study was done. Customers' perceptions of communication quality, call service, facilities, pricing, customer service, and service provider characteristics vary greatly. The results of this study demonstrate a well-integrated framework to comprehend the interactions between various aspects.The main intention of the article is to overview the service quality preference of cellular mobile service.The survey demonstrates that while choosing a telecommunication service provider, pricing and communication were the most important and preferred aspects. However, product availability and quality have a big influence on how consumers feel about choosing a cellular mobile service provider.

Keywords: Service Quality Preference, Cellular Mobile Service, Customers and Satisfaction.