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| SWIGGYS VOICE OF HUNGER CAMPAIGN |
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Author Name Pinaki Mandal (Research Scholar – Marketing Management, Mewar University, Chittorgarh, RJ) Abstract Swiggy, a popular food delivery platform in India, launched a unique digital marketing campaign in 2019 called "Voice of Hunger". The campaign involved using artificial intelligence (AI) and machine learning (ML) algorithms to analyse customer behaviour and personalize the food recommendations. Keywords: Swiggy, Voice of Hunger, Marketing Campaign Published On : 2019-06-28 Article Download : 
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