International Research Journal of Education and Technology

This research paper examines the relationship between innovation, product design, and life cycle management in business, focusing on branding and intellectual property rights (IPR). Sustainability and resilience are crucial for organizations to navigate the complex landscape. The study highlights the importance of both technological and non-technological innovation, product design's role in enhancing sustainability, and life cycle management's need to minimize environmental and social impact. The research concludes that companies should strategically navigate the IPR landscape to maximize the benefits of innovation in the context of sustainability and resilience. Practical recommendations include adopting an integrated approach, using branding to communicate sustainability commitment, distinguishing the company in the market, and promoting responsible innovation and resilience.

Keywords: product design, sustainability, resilience, IPR, innovation, product management, life cycle, research, marketing, branding