International Research Journal of Education and Technology

E commerce make revolutionary now days in the digital era. Online delivery system is one of the best technological innovations in the contemporary world. The online E- commerce industry in India is mainly driven by India’s Youth. The main objectives of this research paper is to examine the socio-economic condition and working profiles among delivery associates, to highlight the major problems and challenges faced by online delivery associates, to give valuable suggestion for better improvement of working profile and standard of living among the online delivery workers in Malda district of West Bengal. The entire study is based on secondary sources of data. Malda district of West Bengal has been selected as the study area. The results of the study shows that 28.08 per cent of the respondents are join this profession due to flexible working time and only 14.04 per cent of the respondents are joined this profession due to good earning with incentives, 39. 20 per cent of the respondents are cough and cold related health problems and only 12.00 percent are fatigue, 36.00 per cent of the respondents are income monthly INR 10001-15000 which is highest percentage and only 17.60 per cent of the respondents are income INR 1-5000 which is lowest percentage. Their study also reveals that majority of the delivery workers are belongs to economically downtrodden families in the study area. The researchers suggested that should be Provident Fund (PF), pensions, various social security’s welfare schemes for Online (E- Commerce) delivery associates workers.

Key Words: Digital, E-Commerce, Order. Pick-up, Incentives, Feedback, Health, Stress,