International Research Journal of Education and Technology

In today’s fast-paced ride-hailing industry, companies like Uber must balance efficiency, customer satisfaction, and environmental responsibility. This study explores how integrating sustainability with Total Quality Management (TQM) can enhance Uber’s service quality while reducing its environmental footprint. By adopting green initiatives—such as electric vehicles, carbon offset programs, and eco-friendly ride options—Uber can not only meet regulatory expectations but also build stronger relationships with environmentally conscious customers.

Through a mix of research and case studies, this paper highlights the impact of sustainability- driven strategies on customer perception, loyalty, and overall satisfaction. It also examines how Uber’s commitment to quality management, driver training, and eco-friendly innovations can create a more sustainable and customer-centric business model. Ultimately, this study underscores the growing importance of environmental responsibility in shaping the future of ride-hailing services while maintaining high service quality.